THE CRAFTY BLOG

Office Food Service News, Trends, and Insights

Pop Culture in the Office

WORKPLACE TRENDS

From Album Drops to Real Housewives Shocks: Pop Culture Party Ideas for the Office

How to lean into viral moments to build a thriving workplace culture.

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Top Days in the Office (2)

WORKPLACE TRENDS

The Top Days in the Office

How leading workplaces use technology-driven food and beverage programs to drive office traffic. 

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Snack Crates to boost office productivity (1)

OFFICE SNACKS

5 Ways to Use an Office Snack Crate

Five ingenious ways to make the most of office snack crates, transforming your workplace into a vibrant hub of creativity, collaboration, and snack-induced bliss.

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Office produce delivery

OFFICE SNACKS

The Best Fresh Produce for the Office

We're peeling back the layers of Crafty's data to see which fruits and vegetables are the most popular snacks for work.

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The Evolution of the Watercooler

OFFICE DRINKS

The Evolution of the Watercooler

Explore the importance of the office watercooler, office drink trends, recent innovations in corporate water machines and where Crafty can help.
 

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Crafty_VeganSnacks_2000x1000

OFFICE SNACKS

The Top Vegan Office Snacks at Every Price Point

Plant-based office snacks take center stage with employees accommodating plant-based preferences and sustainability. 
 

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Build the Perfect Office Pantry_ What to Buy and How to Organize It-3

WORKPLACE TRENDS

May Workplace Insights and Trends Fresh Out the Pantry

Crafty explore the latest news and trends impacting employees in May 2024.  

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Crafty Office Pantry Sustainability Report

SUSTAINABILITY

Craft a Sustainable Workplace

Explore the five practices leading workplaces use to build sustainable office pantry programs. 

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13 Catering Trends You Won’t Want to Miss-1

CORPORATE CATERING

13 Office Catering Trends You Won’t Want to Miss

Employees are craving culinary experiences more than ever, making catering an attractive option for businesses looking to enhance the employee experience.

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Crafty VP of People Mara Jones

CRAFTY NEWS

Crafty Hires VP of People to Support Growing Team & Strengthen Leading Workplace Culture

Crafty has strengthened its leadership team with Mara Jones, who joins as the organization’s first Vice President of People. 

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Crafty wins 2024 Top Workplace for USA Today

CRAFTY NEWS

Crafty Has Been Named a 2024 Top Workplace by USA Today

“We are thrilled to be chosen as a best place to work by Top Workplaces for the second time this past year,” says Co-founder and CEO, Nate Rosenstock. 

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Office Coffee Station Guide

OFFICE COFFEE

How to Craft the Best Office Coffee Station

Transform the average office coffee station into a thriving hub of creativity, productivity and community.

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Seeking the Best Office Coffee Setup_ 3 Options Employees Will Love (1)-1

OFFICE COFFEE

3 Office Coffee Station Options Employees Will Love

Craft the ultimate office coffee station that will drive employees into the office.   

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How to Build an Equitable Employee Experience with office food service

FOOD SERVICE INSIGHTS

How to Build an Equitable Employee Experience

Quick guide to building an office pantry program that makes employees at every location feel like a priority.

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Shelf-Stable Meals Your Office Pantry Needs-2

OFFICE MEALS

Shelf-Stable Meals Your Office Pantry Needs

Explore the rich (and delicious) potential of shelf-stable office meal options for your employees.

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Crafty Platform Operations Overview for office pantry

CRAFTY NEWS

Crafty Introduces Operations Overview to Revolutionize Onsite Food and Beverage Management

Crafty is thrilled to introduce a groundbreaking feature designed to revolutionize how you manage and monitor your onsite food and beverage operations – Operations Overview!
 
Forbes Americas Best Startup Employers 2024 (1)

CRAFTY NEWS

Crafty Has Been Named by Forbes as one of America’s Best Startups of 2024
Crafty debuts on the Forbes List of America’s Best Startups Employers, an honor that is based entirely on employer reputation, employee satisfaction, and growth.
 
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The Evolution of Remote Work

WORKPLACE TRENDS

The Evolution of Remote Work

Crafty explores the evolution of remote work, from the pandemic to today's hybrid world, unpacking the pros, cons and expenses involved.
 
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Crafty_HumansofCrafty-BlogBanner_2023-6000x3000_NIck V_Banner-B (9)

CRAFTY CAREERS

Meet Dallas Edmonds, Crafty’s Client Operations Specialist in the Pacific Northwest

Learn how Dallas keeps her clients happy and takes on projects that help revamp Crafty's operations to ensure everyone in the Pacific Northwest receives a top-teir food and beverage experience at work. 
 
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Solve the Perk Paradox_ How Crafty Aligns Your Office Pantry Program Budget to Your Ideal Experience

WORKPLACE TRENDS

Solve the Perk Paradox: How Crafty Aligns Your Office Pantry Program Budget to Your Ideal Experience

Learn how Crafty empowers leading companies to delivery high-quality experiences within budget. 
 
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Crafty_HumansofCrafty-BlogBanner_2023-6000x3000_NIck V_Banner-B (7)

CRAFTY CAREERS

Meet Olivia Ajlouni, Crafty’s Market Operations Manager in New York

Olivia is an excellent champion of community and inclusivity, creating top-tier client experiences and keeping our New York team excited to come into the office.
 
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Crafty delivers trends report: The future of the workplace with office pantry data

WORKPLACE TRENDS • FOOD SERVICE INSIGHTS • CRAFTY DATA

New eBook is the Ultimate Guide to Crafting the Future Workplace with Tailored Food and Beverage Experiences

Explore workplace trends alongside a compilation of Crafty's proprietary office pantry data.
 
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Best Coffee Drinks at Every Price Point (2)

OFFICE COFFEE

The Best Office Coffee Products for Every Price Point

From coffee beans to alternative milks, we’re pouring up the best coffee products for your office budget.
 
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Best office drinks at every price

OFFICE DRINKS

The Best Office Drinks for Every Price Point

Crafty rounded up the top office drink suggestions that are guaranteed to make a splash, no matter the cost.
 
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Healthy Office Snacks (1)-2

OFFICE SNACKS

Top Healthy Office Snacks to Keep Productivity and Creativity Flowing

Discover the script for how to incorporate healthy office snacks into your F&B program to keep your team focused, driven, and on track toward your goals.
 
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AI Office Snacks

OFFICE SNACKS

AI Snacks are Here. No, We're Not Joking.

Learn how artificial intelligence is determining the future of office snacks and how to leverage it to build a better office experience. 
 
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Where Online Marketplaces like Amazon and Instacart Fall Short When Scaling Your Office Pantry Program-1

FOOD SERVICE INSIGHTS

Scaling an Office Kitchen Program: Online Marketplaces' Shortcomings

Journey through the typical day at your office to get a side-by-side view of where online marketplaces fall short and how Crafty steps up to the plate.
 
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Red flag blog-1

CRAFTY NEWS

Crafty Has Been Named to 2023 Top Workplaces by the Chicago Tribune

Crafty was named among small companies with 35 local employees or more. This is the first time Crafty has been named to the Chicago Tribune’s “Top Workplaces” list.
 
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Meet Frankie Haywood, Crafty’s Equipment and Service Coordinator in Chicago

CRAFTY CAREERS

Meet Frankie Haywood, Crafty’s Equipment and Service Coordinator in Chicago

Like Goldilocks, Frankie tried many different positions at Crafty, until he found the one that was just right. No matter where he's landed, one constant has kept him here: Crafty’s dynamic culture.
 
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Halloween Employee Engagement

WORKPLACE TRENDS

7 Ways Spooky Season Can Enhance the Office Experience

Explore how spooky season became a cultural phenomenon along with creative ideas for spook-tacular energy to keep employees engaged.
 
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Top Office Snacks By City (2)

OFFICE DRINKS

Top Office Drinks by City in 2023 

Want to see how you can sip on some of this productivity? Discover 2023's office drinks trends and top beverages for each city.
 
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Is Your Office Pantry Giving ROI

FOOD SERVICE INSIGHTS

Is Your Office Pantry Program Giving ROI?

Explore the impact of your office pantry program and how centralizing can optimize resources, boost employee engagement, and enhance workplace productivity.
 
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Crafty Food Service Leadership Team (2)

CRAFTY NEWS

Crafty Strengthens Leadership Team to Corner the Workplace Food and Beverage Market

Crafty has strengthened its leadership team with two strategic hires in sales and finance as the company continues its year of rapid growth.
 
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How To Ace Employee Engagement in 2023 1

WORKPLACE TRENDS

How to Ace Employee
Engagement in 2024

If you're worried that employee enthusiasm might fizzle out instead of sizzle in the next year, we've whipped up a quick guide to the trends and tactics.
 
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The Comprehensive Guide to Office Snacks.png.png-2

OFFICE SNACKS

The Comprehensive Guide
to Office Snacks

Unpack everything there is to know about office snacks learned from our experience across 300+ office kitchens and pantries across the globe.
 
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Bevi_ Office Water Machine Is Taking Over Top Workplaces (1)

OFFICE DRINKS

Bevi: This Water Machine Is Taking Over Top Workplaces 

The top workplaces are on the hunt for office kitchen equipment that will help them save money while connecting to their company values.
 
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8 Proven Employee Engagement Strategies (1)-1

WORKPLACE TRENDS

8 Proven Employee Engagement Strategies

Office snacks, DEI events, and gifts are just some of the strategies top workplaces across the globe are using to build an engaged culture. Unlock all eight! 
 
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6 Ways Productive People Fuel Their Morning Routines

WORKPLACE TRENDS

6 Ways Productive People Fuel Their Morning Routines

What’s the science behind the “perfect” way to start the day? Let’s look at the morning routines of productive people—and how you can incorporate these into your office experience.
 
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Non-Dairy Alternatives For Your Office Kitchen (2)

FOOD SERVICE INSIGHTS

How to Consciously Uncouple from Dairy in Your Office Snack Program

Explore the dairy-free revolution and unraveling the what, the how, and the why behind making a conscious effort to uncouple from dairy across your office.
 
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Snack Boxes_ A Lifeline for Busy Parents (1)

OFFICE SNACKS

Snack Boxes: A Lifeline
for Busy Parents

Let's dig into kids' snacking habits and how an employee snack box program can save parents' sanity and their wallets.
 
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HOC Natalie Crafty San Francisco Bay

CRAFTY CAREERS

Meet Natalie Loomis, Client Success Manager in the San Francisco Bay Area

Natalie has also done it all in the client success world. Starting in the restaurant world, to selling wedding dresses, and finally landing in the land of technology and startups as an account manager.  
 
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The Consequences of Not Consolidating Office Pantry Spend-1

FOOD SERVICE INSIGHTS

The Consequences of Not
Consolidating Your Office
Kitchen and Pantry Spend

This is your sign to simplify and streamline your efforts with a central partner that can help you scale. 
 
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How Crafty uses Matterport Technology-2

FOOD SERVICE INSIGHTS

Matterport: The Secret Weapon to Planning Your Office Kitchen and Pantry

Crafty takes advantage of cutting-edge technology to streamline your office pantry buildout.
 
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Red flags to avoid in an office food service partner

CRAFTY SERVICES

Red Flags to Avoid in Your Office Food Service Partner

Explore the telltale signs to avoid when choosing your food service partner. Your peace of mind is worth a lot, and you deserve better.
 
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Ultimate Guide To Your Office Kitchen (1)-1

FOOD SERVICE INSIGHTS

The Ultimate Guide to
Your Office Kitchen

From layout tips to product diversity, dive into every facet of creating an office kitchen that becomes a thriving nexus of collaboration and innovation.
 
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The Beginner's Guide to Kosher Office Snacks

OFFICE SNACKS

The Beginner's Guide to Kosher Office Snacks

Dive into the world of kosher options, which are the dietary guidelines around Judaism.
 
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Caroo and Crafty Join Forces to Feed Hungry Workforces

CRAFTY NEWS

Caroo and Crafty Join Forces to Feed Hungry Workforces

Caroo, the world's first software-enabled Employee Care platform for modern enterprises has partnered with Crafty. The partnership will see Crafty take over Caroo’s office snack and gift box fulfillment and delivery to meet growing consumer demands.
 
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Crafty Chief Of Staff unpacks your office food service budgeting questions

FOOD SERVICE INSIGHTS

5 Questions With….Crafty Chief of Staff Jenna Ricks

A Q&A with the executive who has helped Fortune 500 companies and food giants find their recipes for success.
 
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Office Snack Delivery Made Easy 2

CRAFTY SERVICES

Office Snack Delivery Made Easy

Crafty takes care of those time-consuming office kitchen & pantry tasks so you can protect your peace.
 
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Office snack to celebrate Hispanic Heritage Month

OFFICE SNACKS

The Foodie’s Guide to Celebrating Hispanic Heritage Month at Work

Celebrate Hispanic Heritage Month at work in a fun and inclusive way with a few office snacks. 
 
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Crafty and ezCater Partner to Offer a One-Stop Shop for Business Catering and Office Snacks

CRAFTY NEWS

Crafty and ezCater Partner to Offer a One-Stop Shop for Business Catering and Office Snacks

Crafty announces it has partnered with ezCater, the most trusted provider of corporate food solutions.
 
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Office Snacks Fit For Queen Beyonce-1

OFFICE SNACKS

Office Snacks Fit for Queen B

What snacks powered this queen throughout her iconic discography? We might never know, but we couldn’t resist jumping into our delulu world as Storkoncé to handpick a snack for each album.
 
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Jeremy Lee Crafty Chicago

CRAFTY CAREERS

Humans of Crafty Chicago: Meet Jeremy Lee 

Jeremy Lee is a busy man. Not only is he building Crafty’s Data Team, but he's also earning his MBA at the University of Chicago's Booth School of Business. Oh, and did we mention he also spends his free time traveling and jumping out of planes? So, how does Jeremy help us craft better workplaces by crunching the numbers? Read on to find out! 

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Top Office Snacks By City-3

CRAFTY DATA • OFFICE SNACKS

Top Office Snacks by City 

The time is now to unveil the 2023 top office snacks by city! Is your city on the banana bandwagon? 

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2023 office coffee service trends-1

CRAFTY DATA • OFFICE COFFEE

Office Coffee Trends in 2023 [Infographic]

Brace yourselves as we spill the beans on the office coffee trends of 2023. 

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Cost Of Returning To The Office

WORKPLACE TRENDS • FOOD SERVICE INSIGHTS

Cost of Returning to the Office [Infographic]

To encourage workers back to the office, businesses need to address these valid economic concerns as well as provide incentives that attract new top talent and reengage their existing teams.   

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Office Pantry Budget Step By Step Guide-1

FOOD SERVICE INSIGHTS

The Ultimate Step-by-Step Guide to Budget for Your Office Pantry

A well-stocked office kitchen is essential to creating a thriving office experience. Let's unpack the easy formula for budgeting for your office pantry.

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Crafty lands on the Inc 5000 List

CRAFTY NEWS

Crafty Has Been Named to the Inc. 5000

With three-year revenue growth of 200%, Crafty debuts on the Inc. 5000 list, ranking as the 2,693 fastest-growing private companies in America.  

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The Top Office Snack For Every Taylor Swift Era

OFFICE SNACKS

The Top Office Snack For Every Taylor Swift Era

From her country-pop beginnings to her alternative ventures, let your favorite office snack transport you to your favorite Taylor Swift era. 

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Craftys Ideal Office Kitchen Guide

FOOD SERVICE INSIGHTS

The Ultimate Guide to Creating an Office Kitchen and Pantry

After years of helping the world's leading companies create the snacking suites of their dreams, we’re sharing the secret sauce to separate boring break rooms from bustling eating spaces.

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the office coffee shop experience

OFFICE COFFEE

Elevate Your Office Coffee Station by Learning from Your Favorite Coffee Shop

Find out how you can build an office coffee station or work with an office coffee service provider to infuse your workplace with all the benefits of the cafe experience.

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Office Kitchen Layout Matters for Employee Engagement-1

FOOD SERVICE INSIGHTS

Why Your Office Kitchen Layout Matters for Employee Engagement

Beyond showing that you value and care for your team, well-designed office kitchens are practical. Check out these 6 tips to create the perfect office kitchen layout. 

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office kitchen design ideas

FOOD SERVICE INSIGHTS

6 Tips to Create Gathering Spaces in Your Office Kitchen

The experts at Crafty are ready to help you set the vibe with an office kitchen design that will foster employee connectivity and productivity. 

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premium office snacks for your office kitchen

OFFICE SNACKS

How To Stock an Office Kitchen with Healthy Snacks Your Team Will Love

Master the art of setting up your kitchen and stocking it with a wide variety of snacks and drinks, and you’ll be walking into a crowded office kitchen full of happy employees in no time!

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top office coffee machines

CRAFTY DATA • OFFICE COFFEE

Top 6 Office Coffee Machines

This ultimate guide unlocks top office coffee machine picks among Crafty clients. The Crafty team works with over 300+ offices globally to caffeinate employees.

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The Office Experience Strategy You Need

WORKPLACE TRENDS

The Office Experience Strategy You Need 

But the hub and spoke isn’t just one of those fleeting future of work trends. Read and explore the trend and 4 key benefits. 

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Crafty Office Food Service Budgeting Tool

CRAFTY NEWS

Crafty Introduces Enhanced Budgeting Features to Manage Corporate Food Service Spending

Crafty is excited to announce new enhancements to its suite of budgeting tools. This new Budgeting tool is designed to help Crafty’s clients precisely manage kitchen & pantry budgets....

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Meet Nick Vakili, Associate Product Manager out of Crafty Chicago

CRAFTY CAREERS

Humans of Crafty: Meet Nick Vakili, Associate Product Manager out of Crafty Chicago

How does a person who swears their only skill before joining Crafty was the ability to make a killer Old Fashion land a job on the Tech Team? Click through to find out…

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5 easy tips to save on your office kitchen every enterprise company needs to know

FOOD SERVICE INSIGHTS

5 Tips to Save on Your Corporate Food Service Program in 2023 and Beyond

The cost of running an enterprise company is higher than ever. Crafty is sharing the essential tips to prioritize your profits without sacrificing employee satisfaction to fuel your growth....

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Meet Accounts Payable Manager Mel Stone out of Crafty Chicago

CRAFTY CAREERS

Humans of Crafty: Meet Mel Stone, Accounts Payable Manager at Crafty Chicago

Follow new mom Mel’s journey from accidentally finding her calling balancing her mother’s checkbook to seeking out a new opportunity to help Crafty disrupt the food service industry.

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Standardize your Office Food Service Program

FOOD SERVICE INSIGHTS

4 Reasons To Standardize Your Enterprise Office Kitchen Program

Looking to unify your office kitchen operations across multiple office locations? Crafty is sharing 4 reasons to streamline your corporate food service program to create a sweet and seamless experience—no matter which office you snack in...

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3 ways the hospitality industry is impacting the office experience

WORKPLACE TRENDS

How Hospitality Industry is Influencing The Office Experience

The opportunity for most organizations still searching for that hybrid-sweet spot rests in the idea of becoming a hospitality-driven workplace...

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Humans of Crafty: Meet Nick Canada, Director of Partner Operations 

CRAFTY CAREERS 

Humans of Crafty: Meet Nick Canada, Director of Partner Operations 

After a decade in the construction industry, a new opportunity arose that allowed Nick to leverage his skills to join the fascinating food and beverage industry...

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Sustainable Food Service Program

FOOD SERVICE INSIGHTS

How to Launch a Sustainable Office Food Service Program

Practical tips for implementing f&b practices the earth will thank you for...

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Humans of Crafty: Meet Haley Webster, Food & Beverage Specialist

CRAFTY CAREERS 

Humans of Crafty: Meet Haley Webster, Food & Beverage Specialist

Say hello to Haley Webster, Food and Beverage Specialist and real-life rockstar. Haley's experiences navigating the music industry have taught them that young musicians support their dreams best when they have a flexible day job...

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The Future of Work: How Food Service Will Drive Employee Connectivity, No Matter Where We Work

FOOD SERVICE INSIGHTS

The Future of Work: How Food Service Will Drive Employee Connectivity

The only way to predict the future is to build it. So, let's design a delicious future that fosters connection no matter where we work...

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Humans of Crafty: Meet Flynn Huntley, Delivery Specialist

CRAFTY CAREERS 

Humans of Crafty: Meet Flynn Huntley, Delivery Specialist

We're catching up with Delivery Specialist Flynn Huntley, a lifelong explorer. Flynn spends most of his days on the scenic roads of Northern California, delivering food, beverages, and outstanding customer service...

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10 Smart, Easy, and Healthy Work From Home Snacks

OFFICE SNACKS

10 Smart, Easy, and Healthy Work From Home Snacks

The foods we eat affect our workday more than we realize. We've come up with a helpful list that makes it easier for you to offer a variety of easy, delicious snack options to help your team make the eating decisions that work best for them...

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How to Pick the Best Employee Appreciation Snacks

OFFICE SNACKS

How to Pick the Best Employee Appreciation Snacks

The best way to show gratitude to your employees is to invest in a robust snack program. A recent study published by the American Psychological Association found that personal bonds become closer when two people offer one another food...

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The Ultimate Guide to Organizing an Office Snack Station

OFFICE SNACKS

The Ultimate Guide to Organizing an Office Snack Station

A well-organized and stocked snack station is the quickest route to success. In this guide, we'll share our tips for organizing a winning snack station.....

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Crafty Named a Built In Best Place to Work

CRAFTY NEWS

Crafty Named a Built In Best Place to Work

We're proud to announce that Crafty has been named one of Built In's 2023 Best Places to Work....

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2022 Year in Review: Office Food and Beverage Trends, Statistics and Insights

CRAFTY DATA • FOOD SERVICE INSIGHTS

2022 Year in Review: Office Food and Beverage Trends, Statistics and Insights

There’s no better time for us to share the insights we’ve gathered on workplace and food consumption trends...

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Crafty Appoints fabric CEO Faisal Masud to Board of Directors

CRAFTY NEWS

Crafty Appoints fabric CEO Faisal Masud to Board of Directors

Masud brings 20+ years of experience at some of the world’s top organizations...

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Crafty Wins Chicago Inno's 50 on Fire Award

CRAFTY NEWS

Crafty Wins Chicago Inno's 50 on Fire Award

Can you feel the heat? That’s us winning a 50 on Fire award...

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Muffin Morale & Pantry Productivity: The Power Of Office Snacks On Employee Engagement

OFFICE SNACKS

Muffin Morale & Pantry Productivity: The Power of Office Snacks on Employee Engagement

The power of nourishing your company’s vibe back to health...

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Office Snacks Have Superpowers: How Mini-Meals Help Employee Appreciation

OFFICE SNACKS

Office Snacks Have Superpowers: How Mini-Meals Help Employee Appreciation

How mini-meals help employees feel more appreciated...

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Crafty Opens New Global Headquarters in Chicago With a Focus on Hospitable Workspaces and Employee Happiness

CRAFTY NEWS

Crafty Opens New Global Headquarters in Chicago

With a focus on hospitable workspaces and employee happiness...

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Cold Brew vs Nitro Cold Brew for your office coffee station

OFFICE COFFEE

What’s the Difference Between Nitro Cold Brew vs. Cold Brew vs. Iced Coffee

Nitro cold brew, regular cold brew, and iced coffee aren't the same! Let's take a look at what makes...

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The Future of Work, and How Food can Drive Productivity

WORKPLACE TRENDS

The Future of Work, and How Food can Drive Productivity

Food and beverage programs offer a convenient solution to help employees save time and...

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Choosing the Right Office Keg

OFFICE DRINKS

Picking the Right Kegerator for Your Office

Become a kegerator magician with this step-by-step guide to tapping and untapping your keg...

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The Beginner's Guide To Gluten Free Office Snacks

OFFICE SNACKS

The Beginner's Guide to Gluten Free Office Snacks

Get some helpful tips and tricks on how to feature gluten free options in your office...

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Beginner's Guide To Keto Office Snacks

OFFICE SNACKS

Beginner's Guide to Keto Office Snacks

The guide breaks down ways to include keto friendly options in your office's food & beverage offering...

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Pick the right office coffee machine

OFFICE COFFEE

How to Pick the Right Coffee Machine and Equipment for Your Office

A simple way to think about the different types of office coffee equipment for your workplace...

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Beginner's Guide To Vegan Office Snacks

OFFICE SNACKS

Beginner's Guide to Vegan Office Snacks

The guide provides recommended ways to embrace vegan options within your office's food and beverage program...

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The history of eating at work:  how food became a part of the workplace

FOOD SERVICE INSIGHTS

The History of Eating at Work: How Food Became a Part of the Workplace

This article is basically The Hitchhiker's Guide to the Galaxy, but for office food & beverage...

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Light Roast Vs. Dark Roast office coffee options

OFFICE COFFEE

What’s the Difference Between Light Roast vs Dark Roast Coffee and Which Is Best for Office Delivery?

Let's get schooled on coffee and demystify some of the trickiest coffee factoids out there...

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The future of work:  How to create a safe office snack program

WORKPLACE TRENDS

The Future of Work: How to Create a Safe Office Snack Program

The global pandemic has brought a renewed focus on facilitating a safe employee experience...

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