Crafty Hires VP of People to Support Growing Team & Strengthen Leading Workplace Culture

Mara Jones joins Crafty from The Bay Club and Kasa.

CHICAGO, IL — December 14, 2024 — Crafty, the centralized platform providing food and beverage solutions for the world’s leading workplaces, has strengthened its leadership team with Mara Jones, who joins as the organization’s first Vice President of People. Mara will report directly to Nate Rosenstock, co-founder and Chief Executive Officer.

This hire comes on the heels of a series of organizational developments that have made Crafty a leading competitor in the workplace food and beverage space, along with becoming a nationally recognized top workplace by Forbes and USA Today. 

Mara brings over 15 years of collective experience leading People and Talent teams in tech organizations and Operations in F&B and Hospitality. She will be overseeing Crafty’s continued team growth in 2024 while owning and overseeing the entire employee lifecycle to support Crafty’s mission of crafting better workplaces, beginning with the inside out. 

Mara graduated with a BS from Cornell’s School of Hotel Administration. She comes most recently to Crafty from Kasa, a VC-backed and technology-enabled operator of flexible accommodations, turning single-family, multifamily, and hotel properties into short-term rentals.

About Crafty
Crafty is a leading national provider of office food and beverage programs, helping top workplaces elevate the employee experience. Powered by an innovative, centralized platform, Crafty delivers tailored, scalable pantry services designed to meet each client’s unique needs. Since 2015, companies like DraftKings, Robinhood, and Zillow have partnered with Crafty to create workplace experiences that foster culture, connection, and productivity. With operations in 45+ markets and a growing national footprint, Crafty supports over 300 client offices and serves more than 300,000 employees each month. Headquartered in Chicago, with offices in New York and the Bay Area, Crafty is helping companies craft better workplaces, one pantry at a time.