Crafty's 2024 UnWrapped: Five Star Food Service By the Numbers

Total Products Delivered: 1,118,003

Over the past year, our clients ordered 49% more products, proving that office pantries are more than just a perk—they’re a workplace necessity.

Of course, part of that growth comes from Crafty expanding our reach. Let's take a workplace like DraftKings for example. They joined the Craftyverse this year and are redefining what it means to keep employees engaged and connected.

But it’s not just new faces. Many of our existing clients are doubling down, growing with us as they scale their businesses. Case in point: a certain very hush-hush consulting firm started with one office in Atlanta last year. Now? We’re operating in 10 locations across North America for them.

Total Deliveries: 29,241 

Behind every successful pantry isn’t just what’s inside—it’s how it gets there. At Crafty, we don’t just deliver snacks and peace out. ✌️

We provide 100% transparency with every delivery, ensuring our clients know:

• What’s on it's way: The Crafty Platform keeps you updated across locations, showing exactly what’s being delivered and when to expect it. 
• What exactly arrived: We take that extra step to go through the order and confirm each and every product that is physically in your space. 
• How it looks on the shelves: With photo proof of every stocked shelf, you’ll see that our standards (and yours) are met down to the last snack.

TLDR: A seamless pantry experience that makes your life easier. Check out the Crafty Platform for yourself to see how it all works! Now, let’s dive into the specifics.

Top Three Office Pantry Categories by Spend: 
🥇Milk & Alternatives 
🥈Bars
🥉Still & Sparkling Water

The trends don’t lie: today’s office pantries are a snapshot of shifting workplace preferences, from health-conscious choices to sustainability. These three categories aren’t just staples—they’re reflections of how the modern workforce snacks, sips and fuels up.

• Milk & Alternatives: Listen, your employees probably aren't chugging milk at the office (if you are, no judgment). But when it comes to fueling the coffee station, milk is non-negotiable. Classic dairy still holds its ground—because for many, it’s the secret to the perfect latte, but 1 and 5 are opting for plant-based alternatives like oat, almond, soy or coconut. 
• Bars: Bars have long been a foundational category of the office pantry—quick, easy, and power-packed to help employees tackle their day. With the rise of protein-forward diets and the growing popularity of GLP-1 medications, it’s no surprise bars have seen a 40% growth year-over-year in office pantries.
• Still & Sparkling Water: Hydration is top of mind for employees, and it shows. Many credit Gen Z for this trend as they are more likely to grab a seltzer or sparkling beverage over a soda. On our end, water has seen a 49% increase year-over-year, making up 20% of beverage spend across office pantries.

Top Three Office Snacks:  

🥇Bananas
🥈Chobani Nonfat Yogurt
🥉Soley Fruit Jerky Mango

Office snacks are the unsung heroes of productivity. Whether it’s powering through a brainstorm or surviving the afternoon slump, the right snacks make all the difference. This year, it’s clear employees are reaching for healthy snacks for work that balance convenience, nutrition and just the right amount of flavor.

• Bananas: How many bananas does it take to fuel a productive office? Apparently, 21,125 according to our data. Grocery stores are reporting that more consumers want fresh foods, but they are growing more concerned about the pricing. This is an opportunity for workplaces to meet this demand so your office snacks are healthy but also solve a financial need. 
• Chobani Nonfat Yogurt: With 14g of protein per cup, Chobani’s nonfat yogurt is the ultimate morning go-to. Having breakfast options in your pantry should be a priority as you want to make it easy for employees to start their day off strong.
• Soley Fruit Jerky Mango:  Studies show that 8 in 10 consumers are more conscious about the ingredients in their foods. Luckily for you, Solely Fruit Jerky is made with just organic mango. It’s naturally sweet, nutrient-packed and free from added sugar or anything artificial.

Top Three Office Drinks:  

🥇Diet Coke
🥈Oatly Oat Milk
🥉Hint Watermelon

Whether you're dodging the afternoon slump or getting your hydration on, these drinks keep your team fueled and ready to tackle the day. Here's a peek at what’s reigning in office drink choices this year:

• Diet Coke: We get it—you're trying to drink more water, but Diet Coke is still your ride-or-die. Over 13,979 units (and counting) have been consumed across Crafty-powered pantries, so we are confident when we say it's the office lifeline that never lets you down.
• Oatly Oat Milk: You know when we said that milk was key to an office coffee station? Oatly Oat Milk takes it to the next level. Not only does oat milk use less water than other milk, but it also uses 80% less land than dairy milk.
• Hint Watermelon: Flavored water makes you realize that it's the simple things that really catch on. This global flavored water market is expected to grow by 10% by 2030, so it's no surprise that Hint Watermelon would make it into the top three with Blackberry following close behind.

Total Hours Saved: 25,881  

Remember the days when pantry management felt like a second full-time job? With Crafty, those days are long gone. This year, our clients saved thousands of hours by choosing Crafty to:

• Keep office kitchen equipment in top shape.
• Stock pantries seamlessly across locations.
• Streamline inventory management.

Add in our smoother communication, transparent billing, and smarter pantry spending with real-time reporting, and you’ve got a recipe for peace of mind.

That's a Wrap

If these insights had you nodding along, imagine what it’d be like to have this level of data tailored to your pantry. Understanding what fuels your team—whether it’s a Diet Coke fix or a steady supply of bananas—can make all the difference in optimizing your pantry and budget. With Crafty, data isn’t just a nice-to-have; it’s the key to creating a corporate pantry that truly works for your workplace. Ready to see what your pantry’s data could reveal? Let’s make 2025 your best-stocked year yet.