How Crafty is Helping Dr. Squatch Scale to Sasquatch-Sized Success

But behind every viral campaign and Sasquatch-sized milestone is a high-performing team. And if you really want to understand what keeps employees at Dr. Squatch at the top of their game, you’ll have to look inside their office kitchen.

We spoke to HQ Office Coordinator Lauren Rose to learn how making the decision to partner with Crafty has contributed to building an award-winning office culture that boosts productivity.

Why was Crafty the best choice for the office kitchen?

Before partnering with Crafty, Dr. Squatch worked with another food and beverage provider but the experience fell short . The program lacked the flexibility, service, and attention to detail the growing company needed. With employees moving between in-office collaboration and remote workdays, the team was looking for a solution that could evolve with their hybrid model.

“One of my first projects when I joined was finding a better solution,” says Rose.“What immediately stood out about Crafty was their personality and customer service. It just felt like they cared, which was a complete 180 from what we were used to. Everything was more streamlined, more attentive.”

With a background in event production, Lauren had a clear vision: snacks, drinks, and supplies shouldn’t be just another operational task, they should energize and mobilize the team. Crafty’s hands-on support, intuitive platform, and approachable team made it easy to roll out a solution that matched the company’s energy and scale.

“Our delivery person is the same friendly face every week, and over time we’ve built a great rapport," says Rose. It’s nice to have that consistency and personality, it makes the service feel more human, not just transactional.”

What made the office kitchen needs of Dr. Squatch so unique?

Dr. Squatch headquarters are anything but ordinary. Designed to reflect the brand’s Sasquatch-themed identity, the space features woodsy décor, tongue-in-cheek signage, and open communal areas that encourage spontaneous connection. It’s an environment that doesn’t just embrace creativity, it thrives on it.

“It’s a really collaborative space, open seating, no assigned desks, and people often meet or work from the kitchen or even outside,” says Rose. “On a nice day, it’s not uncommon to find people taking meetings outdoors or chatting in the kitchen for a while. That kind of connection isn’t just welcomed, it’s encouraged.”

The office brings together a diverse mix of teams, from the creatives behind viral campaigns like the Sydney Sweeney bathwater ad to lab researchers developing advanced men’s personal care products.This unique blend of departments makes flexibility and accessibility critical to daily operations. 

So when selecting a food and beverage provider, they needed more than a vendor. They sought a partner with the right mix of products, equipment, and service to support every team, from everyday essentials that fuel productivity to celebratory items for launches and wins.

Which products are fueling the Dr. Squatch community?

At Dr. Squatch, office culture is fueled, quite literally, by caffeine and collaboration. Self-professed coffee devotees, the team places a high priority on quality coffee and beverage options to power their day. But it’s not just about what’s in the fridge, it’s also about how those items contribute to a clean, seamless, and welcoming environment.

That’s where Crafty comes in.

Rather than a one-size-fits-all solution, the Dr. Squatch team partnered with Crafty to curate a tailored pantry program that fits their unique culture, preferences, and needs.

““Our office is full of little surprise-and-delight touches, and Crafty plays a big role in helping us create that elevated experience," says Rose. "It’s a true collaboration, and it works well, without feeling overwhelming or disjointed. It reflects how we operate at Dr. Squatch: flexible, thoughtful, and always focused on taking care of our people.”

And the impact is immediate.

“Crafty’s tech is really straightforward and easy to use, which I appreciate,” says Rose. “Being able to edit an order before it’s finalized has been huge because our needs can change overnight. One day someone brings in lunch for the team, and suddenly we’re out of plates. Having that flexibility built into the program makes all the difference.”

From adjusting quantities to updating delivery schedules, the self-service features built into the Crafty Platform allow Dr. Squatch to stay agile without sacrificing control. The result? A more responsive workplace experience that reflects the brand’s fast-paced, people-first approach.

Crafty’s Platform also makes it easy to track consumption trends, stay on top of inventory, and get ahead of potential gaps, empowering smarter decisions without added stress. For Dr. Squatch, that’s more than a convenience, it’s a competitive advantage.

​​“I’m in the Crafty Platform at least twice a week, it’s just part of my routine now. I also connect with my customer success manager about once a week, too. Sometimes I’ll shoot her a quick message if something pops up, and her response time is always immediate, which is amazing and very much appreciated. It’s a consistent, just-right kind of rhythm that works really well for us.”

With a shared focus on community, care, and caffeine, Crafty and Dr. Squatch are building a food and beverage experience that reflects the brand’s values—while keeping the team energized for whatever comes next.