Top Snack Bars at Every Price Point
Let's talk bars. No, not the kind where you meet for happy hour, but the key to keeping your energy levels up and hangry co-workers at bay.
A recent study from Nutrients on snack consumption reported that 90% of American adults report eating snacks daily, with the average consuming 1-3 snacks daily. When you boil it down, snacks contribute to 20% of the average adult's overall calorie intake. This isn't surprising because, according to our own Crafty data, bars account for 27% of office pantry spending.
The US snack bar market is estimated at $11.48 billion and will reach $18.61 billion by 2030. The beauty of this category is that there are snack bars for various purposes at various price points, and it's our job to help you find what works best for your office.
Let's explore some office snack bar trends, and then we can dive into the best bars at each price point across the following categories:
Office Snack Bar Trends
With the Crafty Platform at our fingertips, we don't have to go too far to get office snack bar trends and insights. We are constantly monitoring consumption trends across the 300+ offices we service and here's what we found:
- Bars saw a 102% increase in consumption in 2023.
- In 2024, spending on bars went up 51% compared to 2023.
- The top bar across Crafty clients in KIND Dark Chocolate and Sea Salt.
- The three cities that spend the most on bars are:
- New York City
- Chicago
- The Bay Area
- April 2024 was the top month for bar sales across Crafty clients.
More fun facts about office snack bars:
- Bars are consumed most frequently for breakfast or as a morning or afternoon snack in the first half of the day.
- The top reasons for eating snack bars were the taste, convenience, and staying full all day.
- The leading snack bar flavors are peanut butter, milk chocolate, dark chocolate and caramel.
Bars are a versatile snack to stock because they are shelf-stable and provide sustained energy for the day. In fact, they are tied for fifth place as the top office snack in the US as popularity grows with younger generations.
Whether your team is into sweet or savory, there's a snack bar at every price point to tickle their taste buds while fitting into your budget.
Value 💰
Nature Valley, Crunchy Bars
Did you even have a childhood if you didn't snack on one of these? Nature Valley is the OG granola bar that delivers the perfect mix of oats and honey in every bite. The polyethylene wrapper is store drop-off recyclable and can be turned into playground sets, decking, fencing and furniture.
Premium 💎
Zee Zees, Berry Apple Crisp Bar
Smart Snack compliant, this soft, nut-free breakfast bar is made without artificial colors and high fructose corn syrup. Plus, it's Kosher, vegetarian and sesame-free. Committed to giving back, Zee Zees donates time and funds to serve food-insecure families and works to reduce food waste with their raw commodities processing.
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Value 💰
belVita Breakfast Biscuits, Cinnamon Brown Sugar
Start your day with the sweet and spicy flavors of belVita. Enjoy a delicious, slow-release energy boost with whole grains and no artificial flavors or sweeteners. Over a decade ago, they invested in their own Harmony program to champion more sustainable wheat farming practices, protecting biodiversity and supporting local farmers.
Premium 💎
KIND, Breakfast Bar Blueberry Almond
This KIND Bar delivers a satisfying blend of whole grains, blueberries, and almonds made with non-GMO and gluten-free ingredients. As a company, KIND aims to be kinder to communities, our bodies, and the planet through sustainable initiatives and nutritious ingredients.
Value 💰
Clif BUILDERS, Protein Bar Chocolate Mint
This bar packs a powerful 20 grams of plant-based protein into a tasty bar, perfect for post-workout recovery or afternoon pick-me-ups with clean, sustainable ingredients. Clif maintains its commitment to organic ingredients and 78% of all ingredients purchased for Clif bars in 2023 were organic.
Premium 💎
Pure Protein Bar, Variety Pack OR Power Crunch, Peanut Butter Creme
With its crispy and creamy texture, the Pure Protein bar feels indulgent while supporting nutritional goals with 13 grams of whey protein per serving. Plus, Power Crunch's purpose-driven mission means you're investing in supporting community organizations like Boys & Girls Clubs of America and Feed the Children when you buy their bars.
Value 💰
IQ BAR, Almond Butter Chip
IQ BAR's brain-boosting energy bar has clean, keto-friendly ingredients that support cognitive health. It is packed with almonds and chocolate chips and includes 12 grams of plant protein. One key ingredient is Magnesium, an essential mineral found in nuts, cocoa, legumes, and leafy vegetables that influences brain function, energy production, cognitive performance and mental health.
Premium 💎
Verb Energy Caffeinated Snack Bar, Chocolate Chip Banana Bread
A dessert-flavored energy bar? Yes, please! This one combines natural caffeine from organic green tea (no jitters!) with clean, plant-based ingredients to give you a tasty, energy-packed boost whenever needed. Just one bar has 80mg of caffeine, the same amount as your average cup of coffee!
Value 💰
Nature's Bakery, Whole Wheat Fig Bars
With a wholesome blend of whole grains and real fig filling, this vegan bar is also non-GMO, dairy-free, and packed with fiber. Nature's Bakery uses sustainably sourced ingredients, including figs grown on solar lines for less energy use, minimal pesticides and no herbicides.
Premium 💎
GoMarco, Protein Bar Blueberry + Cashew Butter
This high-protein, plant-based bar includes organic blueberries paired with creamy cashew butter. Not only is it vegan, gluten-free, Kosher, non-GMO, soy-free and dairy-free, but it is also sustainably sourced and deliciously nutritious.
Keeping your office stocked with a variety of snack bars at different price points is a small investment with huge payoffs. It keeps your team fueled, focused, and feeling the love.
Crafty's platform makes managing your office snack station a breeze, so you always have a wide variety of bars at the right time for the right people. Create a happier, more productive workplace. Because, let's face it, a well-snacked team is a happy team.
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