Crafty Hires Former WeWork and Starbucks Leader Robin Cardoso as VP of Client Experience

Bringing over 20 years of expertise, Robin joins Crafty’s Leadership Team to strengthen client success and drive long-term growth amid ongoing national expansion.

CHICAGO, IL — November 13, 2024 —Crafty, the leading provider of innovative workplace food and beverage solutions, is excited to announce the addition of Robin Cardoso as Vice President of Client Experience. Robin will be responsible for overseeing and aligning four departments within Crafty’s Operations Team with a unified focus on the client experience: Implementation, Client Success, Support, and Client Operations Strategy. She is reporting directly to Co-founder and COO, Chris Ritter.

This strategic hire underscores Crafty’s commitment to delivering exceptional service and leveraging The Crafty Platform's innovative technology to enhance workplace experiences. Robin will be instrumental in shaping the future of client services as Crafty further expands its operations across the country.

Robin brings extensive experience to Crafty, having held key leadership roles at WeWork, T-Mobile, and Starbucks. In these positions, she oversaw diverse portfolios and spearheaded strategic initiatives designed to drive customer value. Her deep understanding of customer needs, paired with her expertise in managing high-performing teams in fast-paced environments, makes her an invaluable asset. With a proven track record of success in industries that have transformed the workplace—and the food and beverage sector—Robin is well-positioned to help Crafty meet the growing demand for hospitality-driven experiences in the modern workplace.

Based in Chicago, Robin has over 20 years of experience with global, hyper-growth companies and will play a pivotal role in shaping and executing Crafty’s client-centric strategy.

About Crafty
Crafty is a leading national provider of office food and beverage programs, helping top workplaces elevate the employee experience. Powered by an innovative, centralized platform, Crafty delivers tailored, scalable pantry services designed to meet each client’s unique needs. Since 2015, companies like DraftKings, Robinhood, and Zillow have partnered with Crafty to create workplace experiences that foster culture, connection, and productivity. With operations in 45+ markets and a growing national footprint, Crafty supports over 300 client offices and serves more than 300,000 employees each month. Headquartered in Chicago, with offices in New York and the Bay Area, Crafty is helping companies craft better workplaces, one pantry at a time.