HOW CRAFTY HELPED LEMONADE JUICE UP WORKPLACE CULTURE WITH SMART DATA

A Tech-Driven Company with a Thirst for Data

Lemonade isn’t just another insurance company—ask any of its 2 million users. Since 2016, this tech-driven disruptor has made protecting families and belongings easy with AI-powered, zero-paperwork service for renters, homeowners, car, pet, and life insurance across the US and Europe. As a Certified B-Corp, Lemonade donates unused premiums to nonprofits, giving back over $10 million so far. This blend of tech and social good also extends to its workplace, where a warm, inclusive culture and perks like a robust food and beverage program keep employees engaged.

However, there was a time when Lemonade’s values weren’t accurately reflected in their office snack service due to their previous snack supplier falling short of their promises. They'd drop off food and leave. That was it. Lemonade staff had to manage the rest, including sorting inventory and restocking.  It wasn’t long before this system, as Sara Benjamin, Office Experience Manager at Lemonade, joked, made them feel like “lunch ladies.” As the company grew and transitioned back to the office, this setup became unsustainable. Enter Crafty—a game-changer for Lemonade. 

Why Crafty?

Besides being impersonal, the old supplier fell short on tech, a no-go for Lemonade, which lives and breathes data to boost client results. The office experience team was left in the dark—no clue about inventory, no way to visualize their program, no detailed reports, no tracking spending trends, and zero efficient onsite management.

"Honestly, all they did was sort of manage our orders," says Benjamin. "With Crafty's data-obsessed approach, we finally have the tools to streamline operations and take our food-in-office experience to the next level.”
For Lemonade “next level” with Crafty included:

• Real-Time Adjustments: Gaining the ability to make real-time changes to their pantry program, saving time and money.
• Smart Ordering: Adjusting orders swiftly to stay on budget and cut down on waste.
• Centralized Invoicing: Making billing a breeze with all invoices in one place.

"...It's easy to log into The Crafty Platform, chat with our onsite team member or client success program leaders, and see which products are moving and which are not,” adds Benjamin. “This helps us keep our office excited about new snacks."

By enrolling in Crafty’s Concierge service package, Lemonade also gained a dedicated onsite professional to handle deliveries, organize inventory, and more, eliminating the need for staff to wear multiple hats—or, in this case, a lunch lady's hairnet.

The Power of Personalization

Thanks to The Crafty Platform, Lemonade has also unlocked a treasure trove of insights into their team's snacking habits, allowing them to curate a pantry that caters directly to those preferences. 

Here’s how The Crafty Platform makes it possible:

• Fresh Finds: The Crafty Platform keeps things new with a steady stream of new snack discoveries, so the pantry never gets boring.
• Easy Filters: Simple filters like vegan, gluten-free, and kosher make it easy to cater to all kinds of dietary preferences.
• Order Automation: Automated orders mean less waste and a pantry that's always stocked just right.

“We revamp our snack selection several times a year and frequently make extra changes at random,” shares Benjamin. “We rely heavily on Crafty data to guide us toward new and better options. Those quarterly food swaps are a game-changer—they give us valuable insight into what's hot and what's not.”

A Better Approach to Budgeting

At Lemonade, we know every dollar counts, especially when it comes to pantry expenses that keep your team happy and energized. Without a solid system, overspending and missing key adjustments were the norm—until Crafty’s budgeting feature came along and transformed everything.

“We're mindful of every dollar, and the platform makes monitoring easy,” says Benjamin. “My lead and I regroup at year-end to crunch the numbers and set our budget. We were more freewheeling when we first started, just seeing what worked. Now, having an effective budgeting solution with Crafty gives me peace of mind. It also helps to know that the onsite team member, Ella Musemici, is on top of it and that I can dive into the platform whenever I feel anxious about daily costs.”

Ella, Crafty’s Food & Beverage Coordinator, stays in sync with the Lemonade workplace experience team to understand their preferences and budget constraints. She translates this into smart, data-driven spending and top-notch product selections.

“Some months might be over or under, but with Crafty [our spending] always evens out,” Benjamin shares. “Staying budget-conscious keeps us on track, especially in the summer when fewer people are around.”

These little sparks of excitement ripple through the office. Benjamin's team hypes up the 'snack of the month' on Slack on the first of each month, creating a wave of anticipation. They gather tons of casual feedback, making it clear that everyone's pumped for the next snack reveal and helping them dial in on preferences.

"Rose and Estef have gone above and beyond," Benjamin exclaims. "They frequently visit the office; we even had lunch recently—it was a blast and helped us really get to know each other. And our onsite team member, Ella? She's new but already making waves. Today, she sent me killer recommendations for new espresso beans and cold brew options."

Conclusion

In partnering with Crafty, Lemonade found more than just a snack service—they discovered a dynamic pantry solution that combines technology, personalization, and exceptional service to create a workplace experience that truly resonates with their team. With real-time data insights, smart budgeting, and a dedicated support team, Crafty has empowered Lemonade to elevate its office culture, keeping employees engaged, energized, and eager for what’s next.

"I describe Crafty as a full-service food and beverage provider that will really up your experience in your office and create the type of kitchen and pantry layout that dreams are made of," says Benjamin. This collaboration goes beyond convenience; it's a strategic advantage that aligns with Lemonade’s mission of doing good inside and outside the office. The results speak for themselves. 

“I don't think a tour of the office ever happens without somebody oohing and aahing over the setup in our kitchen. That says a lot about what Crafty and Lemonade can do together to create that kind of reaction.”